Google is set to integrate artificial intelligence into the U.S. broadcast of the Paris Olympics, enhancing the way sports commentators explain competitions. This announcement was made jointly by Google, NBCUniversal, and the U.S. Olympic and Paralympic Committee on Thursday.
For the first time, a tech company will partner with the sports nonprofit, as Google becomes the official search AI partner of Team USA. The collaboration aims to modernize Olympic coverage to appeal to audiences who prefer online clips over live television and to engage younger viewers.
NBCUniversal, which broadcasts the Games in the U.S., has already revealed plans to offer personalized AI-generated daily recaps of the competition, narrated by AI versions of notable personalities, including sports commentator Al Michaels.
During both daytime and primetime Olympic coverage, NBCUniversal anchors will utilize Google Search’s AI overviews to address questions about various sports, such as the significance of pool-lane assignments in swimming. These AI overviews generate written responses to search queries without requiring users to click on website links.
Comedian Leslie Jones, who will commentate from Paris, will use Google’s Gemini AI model to familiarize herself with new sports and entertain viewers, according to the companies.
The Paris Olympics are scheduled to begin on July 26.
