French startup AdCreative.ai has introduced a new large language model specifically designed for advertising. Named AdLLM Spark, this system aims to generate ad text with high conversion rates across all major advertising platforms.
AdCreative.ai announced that AdLLM Spark features instant text generation and accurate performance prediction. The startup collaborated with Nvidia to train the model on real-life ad copy, utilizing data generated by AdCreative.ai’s 2,000,000 users. This data includes information from eight major advertising platforms: Facebook, Instagram, Google, YouTube, LinkedIn, Microsoft, Pinterest, and TikTok.
The training dataset comprises 840 million lines of instructions, ad texts, and target audiences, alongside performance metrics such as click-through rates (CTRs). “This comprehensive information enables AdLLM to understand what works on each platform and to predict and craft high-conversion ad texts for any niche, business, or platform,” explained Tufan Gok, CEO of AdCreative.ai.
To predict the CTR of advertising copy, AdLLM uses a metric known as the Real World Ad Performance Benchmark. AdCreative.ai tested the model on 10,000 real ad texts and claims that it predicted their performance with over 90% accuracy. This performance is reportedly 60% higher than ChatGPT and at least 70% higher than other models available on the market.
Gok expressed optimism about the new model. He highlighted that AdCreative.ai’s AI tools have already made significant inroads in the advertising sector. With AdLLM, the startup aims to further improve the quality of computer-generated copy. Gok envisions AdCreative.ai “leading the AI-driven future” of advertising.
